Mauna Lani Auberge Resorts

Storytelling Campaign

Mauna Lani Auberge Resort is a unique resort on the Island of Hawai’i with rich ties to the culture of Hawaii and a loyal multi-generational following. I developed a series of stories to tell the story of this legacy through the passionate characters who bring it to life.

After the pandemic closed travel to Hawaii, I created a storytelling campaign to provide connect loyal guests with the stories and rich culture of Hawaii. This included a series of virtual travel experiences across multiple social media platforms, and a comprehensive email campaign that generated millions of views and letters of appreciation from loyal guests. And when the doors opened to travel once again, I scripted and directed a video to encourage them to return with a mindful approach of caring for themselves and Hawaii in a way that embodies the values Hawaii’s culture can teach the world.